Uber and iFood Join Forces: Ride-Hailing and Delivery in One App

Uber and iFood have announced a strategic partnership to integrate their services, enabling users to order food and request rides within a single app. The new collaboration, revealed on Wednesday, will expand both platforms’ functionalities and simplify how users access delivery and transportation options.

Through the integration, Uber’s app will feature a dedicated section for iFood, allowing users to browse and order from iFood’s complete range of delivery services. This includes meals from restaurants, grocery store items, pharmacy products, and convenience store goods. This new feature is expected to replace the current “Market” tab on the Uber platform.

On the other side, the iFood app will introduce a new “Mobility” tab, where users can request Uber rides directly. While the companies have confirmed that the Uber One and Clube iFood subscription plans will remain unchanged for now, they also stated that they are open to developing future joint solutions involving these services.

Executives from both companies expressed enthusiasm about the partnership. Uber CEO Dara Khosrowshahi described the collaboration as “another major step in Uber’s mission to help people go anywhere and get anything with a tap.”

iFood CEO Daniel Barreto also highlighted the importance of the integration, calling it a breakthrough in innovation. “iFood has revolutionized the way Brazilians order food and everyday items, just as Uber transformed how people move around in Brazil,” Barreto noted.

Competition Heats Up in the Superapp Race

The Brazilian market is set to become even more competitive as more companies aim to combine mobility and delivery services into a single app. Uber’s main rival, 99, has also signaled its intent to return its food delivery service, 99 Food, to Brazil. The company plans to create a superapp combining both transport and delivery features, aiming to provide a seamless user experience similar to what Uber and iFood are building.

Meanwhile, the delivery sector gained another major player this week with the announcement that Chinese platform Keeta, developed by Meituan, is entering the Brazilian market. Keeta’s arrival adds pressure to existing players and may accelerate the shift toward integrated app ecosystems.

The Uber and iFood partnership marks a turning point in Brazil’s digital services landscape, bringing together two of the country’s biggest platforms to reshape the way users interact with mobility and delivery services.